The Birth of a Revolution
IMAX (Image Maximum) was founded in 1967 by Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw. In the midst of the 1960s, this small Canadian company dared to dream big.
The company’s groundbreaking large-format film technology was designed to revolutionize the film industry. Born out of its work on multi-screen productions, this technology formed the basis of the IMAX concept.
One notable example of this work was the 1967 film “In the Labyrinth,” which was showcased at Expo 67 in Montreal.
Little did they know, their innovative spirit would leave an indelible mark on the world of cinema.
Early Days and Experimentation
The early days of IMAX were marked by trial and error. The company’s first film, Tiger Child, was showcased at Expo ’70 in Osaka, Japan, in 1970, marking a promising start.
However, it was the installation of the first permanent IMAX theatre at the Cinesphere in Toronto in 1971 that truly turned the tide.
The Cinesphere’s iconic geodesic dome became an instant landmark, symbolizing IMAX’s dedication to delivering immersive cinematic experiences.
As the company gained momentum, it continued to experiment with its technology, developing new cameras, projectors, and sound systems in the early 1970s.
This period of innovation was accompanied by a growing recognition of IMAX’s potential as a tool for teaching and learning, with science museums and educational institutions emerging as key partners and helping to fuel the company’s early success.
Challenges and Perseverance
As IMAX continued to push the boundaries of cinematic technology, it encountered numerous challenges.
The high cost of converting theatres to IMAX, the limited number of movies available in the format, and the reluctance of studios and theatre owners to adopt the technology all posed significant hurdles.
In the 1980s, IMAX faced financial difficulties, and the company was forced to restructure. Yet, under the leadership of Richard Gelfond, who joined the company in 1994, IMAX began to turn its fortunes around.
Gelfond’s vision for IMAX was to take the company beyond its roots in science museums and into the mainstream film industry. To achieve this, IMAX invested heavily in new technology, including digital projection systems and 3D capabilities.
A Global Phenomenon
By 2024, IMAX’s reach extended far beyond its technological innovations. With over 1,700 theatres in more than 80 countries, IMAX has become synonymous with high-quality, immersive entertainment.
IMAX has presented a wide range of blockbuster hits, including Avatar (2009) and The Hunger Games (2012). The company has also showcased educational documentaries and cultural events, demonstrating its ability to cater to diverse audiences and interests.
In 2015, IMAX celebrated a major milestone with the release of Star Wars: The Force Awakens, which became the highest-grossing IMAX film of all time.
Building on its history of innovation, IMAX has continued to develop new technologies that enhance the cinematic experience, including laser projection and immersive audio.
A Lasting Impact
IMAX’s founders have left a lasting impact on the film industry.
William Shaw, who played a crucial role in developing IMAX’s technology, passed away on August 31, 2002, in Toronto, at the age of 73.
Robert Kerr, Canadian politician and businessman, passed away on April 29, 2010.
Roman Kroitor, another co-founder, died on September 17, 2012, at the age of 85.
Graeme Ferguson, a Canadian filmmaker and inventor, was appointed to the Order of Canada in 1992 for his contributions to the film industry.
He passed away on May 8, 2021.
Throughout its history, IMAX has remained committed to the principles that its founders instilled in the company: to create a unique and engaging cinematic experience that inspires, educates, and entertains.
Over the years, IMAX has consistently demonstrated its ability to adapt and evolve in response to the changing needs of the film industry.
The company’s influence can be seen in the many filmmakers and studios that have been inspired by its technology and approach to storytelling.
Renowned filmmakers such as Christopher Nolan and James Cameron have chosen to work with IMAX to bring their visions to life. By leveraging the company’s innovative technology, they have been able to create immersive and engaging cinematic experiences.
IMAX continues to build on its legacy as a pioneer in cinematic innovation, with a strong foundation in place for future growth and development.
